The Most Interesting Man In The World Meme Generator

What is the The Most Interesting Man In The World Meme?

Jonathan Goldsmith as the Dos Equis beer spokesman, captioned with "I don't always [do X], but when I do, [Y]." The format took his suave commercial persona and repurposed it to add unearned sophistication to mundane confessions, bad habits, and everyday nonsense.

Also Known As

• Dos Equis Guy Meme
• I Don't Always Meme
• Most Interesting Man Meme
• But When I Do Meme
• Stay Thirsty Meme
• Dos Equis Meme

About the The Most Interesting Man In The World Meme

A silver-bearded man in a tailored suit sits at what appears to be a dimly lit upscale bar, a slight smile on his face, one hand holding a cigar. He looks like someone who has sailed across three oceans, won a fencing match blindfolded, and still made it to dinner on time. The confidence is total. The composure is unshakable. And whatever he's about to say he "doesn't always" do, he does it with the gravity of a man revealing state secrets.

Jonathan Goldsmith starred as "The Most Interesting Man In The World" in Dos Equis beer commercials starting in 2006, each ending with his signature line: "I don't always drink beer, but when I do, I prefer Dos Equis. Stay thirsty, my friends." The character oozed effortless sophistication, and by 2011 the internet had hijacked the format for everything from programming frustrations to cooking failures. The meme works because the "I don't always / but when I do" structure creates a false sense of exclusivity around completely ordinary or idiotic behavior. For another advice animal built around a signature catchphrase, see One Does Not Simply (Boromir's warning). Futurama Fry similarly took a single TV character expression and turned it into a universal template, though Fry's vibe is confused uncertainty rather than suave confidence.

Original The Most Interesting Man In The World Video

The original video that inspired the The Most Interesting Man In The World meme template.

How to Make a The Most Interesting Man In The World Meme

1. The Most Interesting Man template is loaded and looking distinguished. Add your text
2. Top text follows the "I DON'T ALWAYS [activity]" structure. Bottom text completes it with "BUT WHEN I DO, [absurd or relatable detail]." The catchphrase IS the joke, so lean into it
3. What sells this meme is the contrast between his composed, worldly demeanor and whatever mundane or stupid thing he's describing. The more ordinary the activity, the funnier his gravitas makes it
4. White Impact text with heavy black outlines over his dark suit and beard. The text needs to be large enough to read at a glance since the punchline depends on speed
5. Stay thirsty, my friends. Hit Download for a PNG you can post anywhere, or Copy to drop it directly into a conversation

When to Use the The Most Interesting Man In The World Meme

Example The Most Interesting Man In The World Meme

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