{"slug":"palpatine-do-it","name":"Palpatine Do It","url":"/templates/palpatine-do-it.jpg","w":651,"h":368,"top":"","bottom":"DO IT","description":"Emperor Palpatine smirking with \"DO IT\" written across the bottom. The definitive meme for enabling someone to make a questionable decision they were already leaning toward.","keywords":"palpatine do it meme, do it meme, emperor palpatine meme, star wars do it, dew it meme, sith meme","year":2016,"alternateFormats":[{"slug":"palpatine-do-it-gif","label":"GIF Version"},{"slug":"palpatine-do-it-blank","label":"Blank Template"}],"origin":"From Star Wars: Revenge of the Sith (2005). Chancellor Palpatine urges Anakin Skywalker to execute the defeated Count Dooku with a quiet, deliberate \"Do it.\" The moment marks Anakin's first step toward the dark side. The meme thrives because Palpatine's calm smirk turns any bad decision into something that feels approved by a higher authority. For Palpatine's other viral moment, see Palpatine Ironic (dramatic storytelling). For the Jedi side of prequel memes, see Obi Wan Hello There (casual entrance) and Obi Wan High Ground (tactical flex).","format":"classic","sourceVideo":"https://www.youtube.com/watch?v=k4pbfT5pupc","howToMake":["Palpatine's \"DO IT\" sits at the bottom in white Impact text. Add context at the top describing what terrible decision is being enabled","The format works best when the thing being encouraged is obviously a bad idea that everyone involved knows is a bad idea","White text with black stroke stands out cleanly against Palpatine's dark robes and the dimly lit ship interior","You can replace \"DO IT\" with your own line of encouragement, but the original two words are usually all you need","Download and send it any time a friend is hovering over the \"buy now\" button at 2am"],"exampleCaptions":["WHEN YOUR FRIEND ASKS IF THEY SHOULD TEXT THEIR EX","DO IT"],"exampleAltText":"Palpatine Do It meme encouraging a friend to text their ex","exampleRefreshDate":"2026-03-14","seo":{"aliases":["Dew It Meme","Emperor Palpatine Do It","Palpatine Encouragement","Do It Star Wars","Sheev Do It"],"description":"Ian McDiarmid as Chancellor Palpatine in Revenge of the Sith, seated in a dimly lit ship interior. He wears dark formal robes with a high collar, white hair swept back, and looks forward with a subtle, knowing smirk. Through the window behind him, the shapes of starships are barely visible in the darkness. Bold white Impact text at the bottom reads \"DO IT.\" His expression says he knows this is wrong. He does not care. He wants you to do it anyway.","definition":"Palpatine urges Anakin to make a terrible choice by simply saying \"Do it.\" The meme is the internet's favorite way to enable friends, strangers, and yourself to follow through on decisions you know you should not make.","useCases":[{"category":"Impulse Purchases","examples":["Hovering over the checkout button at 2am for something you absolutely do not need","The shopping cart has been sitting there for 3 days. Just buy it.","\"Should I get the more expensive version?\" — Do it"]},{"category":"Texting & Communication","examples":["About to send the risky text you have been drafting for 45 minutes","Friend asks if they should double-text. The answer is always do it.","Considering sending a meme to your boss. Palpatine says go for it."]},{"category":"Food Decisions","examples":["Ordering dessert even though you said you were full 10 minutes ago","\"Should I get the large?\" — do not even ask the question","Third slice of pizza is calling your name and Palpatine is backing its play"]},{"category":"Life Choices","examples":["Quitting a job you hate even though you have no backup plan","Getting the haircut you have been thinking about for 6 months","Booking the trip you cannot really afford but will remember forever"]},{"category":"Gaming & Competition","examples":["About to make the reckless play that either wins the game or loses it spectacularly","Spending all your in-game currency on a loot box","Starting a new character even though your current one is not finished"]},{"category":"Petty Revenge & Chaos","examples":["Considering responding to a passive-aggressive email with an even more passive-aggressive email","About to reveal the information that will change the entire group chat dynamic","Thinking about correcting someone who is confidently wrong in a meeting"]}]}}