{"slug":"this-is-brilliant-but-i-like-this","name":"This Is Brilliant But I Like This","url":"/templates/this-is-brilliant-but-i-like-this.jpg","w":680,"h":702,"top":"","bottom":"","description":"Top Gear's \"This is brilliant. But I like this.\" Two-panel comparison for when you acknowledge the better option but prefer the worse one.","keywords":"this is brilliant but i like this meme, top gear meme, brilliant but i like this, clarkson hammond meme, preference meme","year":2018,"origin":"From Top Gear (BBC). Two panels show Jeremy Clarkson and Richard Hammond standing between a white Volkswagen Up! and a red Ford Fiesta in front of a grand European mansion. Top panel: \"This is brilliant.\" subtitle as they gesture at the cars. Bottom panel: \"But I like this.\" subtitle as they admire the red Fiesta. The format lets users label two options where one is objectively better but the other is personally preferred. The baked-in subtitles stay in the image. For a cleaner two-option comparison, see Drake Hotline Bling. For choosing the wrong option on purpose, see Two Buttons.","format":"template","textBoxes":[{"label":"The Brilliant Thing","x":49.5,"y":21.1,"w":32.8,"h":21.8,"placeholder":"The smart choice","fontFamily":"Impact","fontColor":"#FFFFFF","strokeColor":"#000000","strokeWidth":2,"isBold":true,"isAllCaps":true,"textAlign":"center","fontSize":35,"opacity":1},{"label":"What I Like","x":3.1,"y":64.9,"w":36.7,"h":23.5,"placeholder":"What you actually want","fontFamily":"Impact","fontColor":"#FFFFFF","strokeColor":"#000000","strokeWidth":2,"isBold":true,"isAllCaps":true,"textAlign":"center","fontSize":35,"opacity":1}],"exampleCaptions":["A HEALTHY HOME-COOKED MEAL","GAS STATION HOT DOGS AT 2 AM"],"exampleAltText":"This Is Brilliant But I Like This meme preferring gas station hot dogs at 2 AM over a healthy home-cooked meal","exampleRefreshDate":"2026-05-05","howToMake":["Two text fields sit above each panel: one for the \"brilliant\" option, one for the preferred option","Top label names the thing everyone agrees is the right choice. Bottom label names what you actually prefer, which is usually worse by every objective metric","The humor is in the honesty. The format works best when the gap between \"brilliant\" and \"what I like\" is as wide as possible","\"This is brilliant.\" and \"But I like this.\" are baked-in subtitles that stay visible. Your labels go above each panel to identify what each car represents","Share your irrational preference as a PNG and let the world judge your priorities"],"seo":{"aliases":["Top Gear Brilliant Meme","But I Like This Meme","Clarkson Preference Meme","Brilliant vs I Like This","Top Gear Comparison Meme"],"description":"Two stacked panels from Top Gear. In both, Jeremy Clarkson and Richard Hammond stand on a driveway between a small white Volkswagen Up! and a larger red Ford Fiesta, a grand white European building behind them. In the top frame, the subtitle reads \"This is brilliant.\" and they gesture broadly at the cars. In the bottom frame, \"But I like this.\" appears as they step closer to admire the Fiesta. Clarkson wears a blue button-down, Hammond is in purple, and the green hedges are perfectly manicured behind them.","definition":"Jeremy Clarkson and Richard Hammond on Top Gear, acknowledging one option is \"brilliant\" in the top panel but preferring something else in the bottom panel. Users label each panel with the rational choice versus their actual preference.","useCases":[{"category":"Food Preferences","examples":["A HEALTHY HOME-COOKED MEAL / GAS STATION HOT DOGS AT 2 AM","A BALANCED BREAKFAST / COLD PIZZA FROM LAST NIGHT","SUSHI FROM A REAL RESTAURANT / THE GROCERY STORE SUSHI","HOMEMADE SOUP / INSTANT RAMEN WITH AN EGG IN IT"]},{"category":"Entertainment Choices","examples":["A CRITICALLY ACCLAIMED FILM / THE SAME COMFORT MOVIE FOR THE 40TH TIME","A BRAND NEW GAME / THE ONE I'VE HAD SINCE 2015","A LIVE CONCERT / LISTENING IN MY CAR ALONE"]},{"category":"Productivity vs. Reality","examples":["A PRODUCTIVE MORNING ROUTINE / SCROLLING IN BED FOR AN HOUR","READING A BOOK / WATCHING SOMEONE ELSE SUMMARIZE IT ON YOUTUBE","AN ORGANIZED CALENDAR / WINGING IT EVERY SINGLE DAY"]},{"category":"Fashion & Style","examples":["A TAILORED OUTFIT / SWEATPANTS AND THE SAME HOODIE","NEW SHOES / THE BEAT-UP PAIR THAT ARE PERFECTLY BROKEN IN","DESIGNER FRAGRANCE / WHATEVER WAS ON SALE"]},{"category":"Tech & Tools","examples":["THE LATEST PHONE / MY CRACKED ONE THAT STILL WORKS","A PROPER DESK SETUP / THE COUCH WITH A LAPTOP ON MY CHEST","A REAL ALARM CLOCK / 14 PHONE ALARMS SET 2 MINUTES APART"]}]}}