Matt LaFleur
Head Coach — Green Bay Packers
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About Matt LaFleur
Matt LaFleur is the head coach of the Green Bay Packers and the owner of the most expressive sideline face in the NFL. His reactions during games have been screen-grabbed, memed, GIF'd, and turned into reaction images that get deployed in group chats that have nothing to do with football. The furrowed brow. The pursed lips. The look of a man watching his defensive coordinator make a choice he specifically asked him not to make. LaFleur's face tells you the play call, the result, and his emotional state in real time, which makes him a one-man content studio every Sunday.
Then there's the "hot piss" quote, which will follow him forever. During a press conference, LaFleur described his team's mentality as "running hot piss through their veins," and the internet seized it like a man finding gold in his backyard. It became a rallying cry, a meme, and a permanent entry in the Packers quotebook. Beyond the viral moments, LaFleur is a legitimately good coach who wins a lot of regular season games and then has to answer questions about why those games don't translate to January. The press conferences after playoff losses are their own genre of television.
Frequently Asked Questions
What is the 'hot piss' quote from Matt LaFleur?
During a press conference, LaFleur said his team needed to play with 'hot piss running through their veins,' which is a motivational phrase that makes sense in a football context and absolutely nowhere else. The internet immediately turned it into merchandise, memes, and a permanent nickname. LaFleur has since tried to move past it, but the internet does not allow coaches to move past things.
Why are Matt LaFleur's sideline expressions so popular online?
Because they are involuntary and extremely readable. LaFleur wears every emotion on his face in high definition. A bad penalty produces a grimace that could crack a mirror. A touchdown produces eyebrows that leave his forehead. NFL broadcast cameras catch him multiple times per game, and each capture is immediately usable as a reaction image for situations ranging from football to everyday life. He is the most GIF-able coach in the league and it's not close.
Last updated: April 2026