This Is Brilliant But I Like This Meme Generator
Top Gear's "This is brilliant. But I like this." Two-panel comparison for when you acknowledge the better option but prefer the worse one.
Top Gear's "This is brilliant. But I like this." Two-panel comparison for when you acknowledge the better option but prefer the worse one.

Community This Is Brilliant But I Like This Memes
What is the This Is Brilliant But I Like This Meme?
Jeremy Clarkson and Richard Hammond on Top Gear, acknowledging one option is "brilliant" in the top panel but preferring something else in the bottom panel. Users label each panel with the rational choice versus their actual preference.
Also Known As
- Top Gear Brilliant Meme
- But I Like This Meme
- Clarkson Preference Meme
- Brilliant vs I Like This
- Top Gear Comparison Meme
About the This Is Brilliant But I Like This Meme
Two stacked panels from Top Gear. In both, Jeremy Clarkson and Richard Hammond stand on a driveway between a small white Volkswagen Up! and a larger red Ford Fiesta, a grand white European building behind them. In the top frame, the subtitle reads "This is brilliant." and they gesture broadly at the cars. In the bottom frame, "But I like this." appears as they step closer to admire the Fiesta. Clarkson wears a blue button-down, Hammond is in purple, and the green hedges are perfectly manicured behind them.
From Top Gear (BBC). Two panels show Jeremy Clarkson and Richard Hammond standing between a white Volkswagen Up! and a red Ford Fiesta in front of a grand European mansion. Top panel: "This is brilliant." subtitle as they gesture at the cars. Bottom panel: "But I like this." subtitle as they admire the red Fiesta. The format lets users label two options where one is objectively better but the other is personally preferred. The baked-in subtitles stay in the image. For a cleaner two-option comparison, see Drake Hotline Bling. For choosing the wrong option on purpose, see Two Buttons.
How to Make a This Is Brilliant But I Like This Meme
- Two text fields sit above each panel: one for the "brilliant" option, one for the preferred option
- Top label names the thing everyone agrees is the right choice. Bottom label names what you actually prefer, which is usually worse by every objective metric
- The humor is in the honesty. The format works best when the gap between "brilliant" and "what I like" is as wide as possible
- "This is brilliant." and "But I like this." are baked-in subtitles that stay visible. Your labels go above each panel to identify what each car represents
- Share your irrational preference as a PNG and let the world judge your priorities
When to Use the This Is Brilliant But I Like This Meme
Food Preferences
- •A HEALTHY HOME-COOKED MEAL / GAS STATION HOT DOGS AT 2 AM
- •A BALANCED BREAKFAST / COLD PIZZA FROM LAST NIGHT
- •SUSHI FROM A REAL RESTAURANT / THE GROCERY STORE SUSHI
- •HOMEMADE SOUP / INSTANT RAMEN WITH AN EGG IN IT
Entertainment Choices
- •A CRITICALLY ACCLAIMED FILM / THE SAME COMFORT MOVIE FOR THE 40TH TIME
- •A BRAND NEW GAME / THE ONE I'VE HAD SINCE 2015
- •A LIVE CONCERT / LISTENING IN MY CAR ALONE
Productivity vs. Reality
- •A PRODUCTIVE MORNING ROUTINE / SCROLLING IN BED FOR AN HOUR
- •READING A BOOK / WATCHING SOMEONE ELSE SUMMARIZE IT ON YOUTUBE
- •AN ORGANIZED CALENDAR / WINGING IT EVERY SINGLE DAY
Example This Is Brilliant But I Like This Meme

Made with meme.app
Last updated:
Play I Have A Meme
Use memes like this one to battle other players in our free multiplayer caption game.
Start playing →




