"I started Grantland at ESPN and watched it get shut down. Then I bu..." - Fake Bill Simmons LinkedIn Post
Fake Bill Simmons LinkedIn Post created on meme.app
I started Grantland at ESPN and watched it get shut down. Then I built The Ringer from scratch. Then Spotify acquired it. Through all of that, the lesson stayed the same: build around people who are genuinely obsessed with what they cover. Every great media company starts with someone who cares too much about a topic. The Ringer works because every person on staff would be writing or podcasting about their beat for free. You can't manufacture that.
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